May 17, 2004 -- What is black and white and read all over? And blue and green and yellow and pink? The millions of beautiful documents and photos generated in homes and businesses throughout the year. Too bad ink cartridges cost so much.

Cartridge World has recently arrived in New England to respond to this challenge. The New England master franchise has opened offices in Norwell, Mass. and has initial store locations slated for Weymouth, Mass. and Nashua, New Hampshire.

But what if the cost of laser and ink-jet cartridges could be cut in half? And wouldn't it be nice if all those hundreds of millions of ink cartridges didn't get thrown into landfills each year? Research shows that a laser cartridge can take up to 450 years to decompose.

Wouldn't it be even nicer to save some serious money, be environmentally responsible, help create local jobs and expand the local economy at the same time?

That is the premise behind Cartridge World, the world's largest ink cartridge refilling company. More than 500 Cartridge World stores in 20 countries are saving people money, cutting environmental waste and creating franchise opportunities – and the numbers are growing dramatically. More than 200 Cartridge World franchise stores are expected to open in the United States this year, with more than 1,000 stores operating worldwide.

"The company has learned that once the public knows we exist, they want to use our services," master franchisee for New England and Duxbury resident Dan Scheerer said. "They want to cut the cost of expensive cartridges, but they don't want to refill them themselves. They want to know they're getting a great value and excellent quality. That's what we give them."

Scheerer is opening Cartridge World stores soon in Weymouth, MA and Nashua, N.H., with a Cambridge, MA store in the works and others right behind. And his staff will be extensively trained to provide the finest level of services – even while you wait. But this is just the beginning for his money-saving, environment-friendly business. "I can offer protected territories to franchisees who want to get into a positive and great money-making business," he said. "There is a short window for multiple-store opportunities in New England."

Scheerer, 41, previously owned a pollution-control systems manufacturing company. Last year he began looking for another manufacturing business to buy. When he came across the opportunity to become a master franchisee for Cartridge World, he did his due diligence, saw the numbers added up, and dove right in.

"This is my first franchise business," Scheerer said. "This is different from anything I have done before. But I'm very excited about the growth. Cartridge World is the biggest and best in its industry worldwide. The services we provide and the opportunity for franchisees are both fantastic."

Cartridge World does more than help people and businesses save money and protect the environment. Scheerer can help you understand why operating a Cartridge World franchise is a great business opportunity. Start out with the fact that the retail U.S. ink cartridge industry hit more than $4 billion last year – $45 billion worldwide. Then add in that Entrepreneur Magazine identified the Australian-based company as not only the 23rd fastest-growing franchise business in the world last year, but also the number-one company in its industry.

Like so many great start-ups, Cartridge World was born in a garage. Founder Bryan Stokes started refilling printer cartridges as a hobby in the late 1980s. Along the way he perfected what used to be a marginal process. In 1997, having taken cartridge refilling to the highest level of excellence, he opened his first store. With Cartridge World's incredible worldwide growth, the rest is becoming history.

You can save about 50 percent of the cost of buying new by refilling and recycling ink cartridges at Cartridge World. But you get the full-price performance. Cartridge World uses only premium-grade inks, toners, and replacement parts. Their inks are made of the same chemical and physical properties as your printer's original inks, specially formulated for your printer. And they use the best toners, specifically matched to individual laser cartridge models. They also replace all wearing toner cartridge parts and extensively test the products. All refilled and remanufactured cartridges are backed by Cartridge World's 100 percent money-back guarantee.

For more information about Cartridge World or franchising, please contact Dan Scheerer, Master Franchisee; Cartridge World – New England; 167 Washington St.; Norwell, MA 02061; (781) 878-6003; cwne@verizon.net. He'll help you get into green. And blue and yellow and pink.





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